1930s
Meanwhile, other modern men's underwear was largely an invention of the 1930s. On January 19, 1935, Coopers Inc. sold the world's first briefs in Chicago. The company placed a Y-shaped front and overlapping fly on knitted drawers in both short and long styles. They dubbed the design the "jockey" since it offered a degree of support that had previously only been available from the jockstrap (the company itself would later adopt the name Jockey, as well). Jockey briefs proved so popular that over 30,000 pairs were sold within three months of their introduction.
Companies began selling buttonless drawers fitted with an elastic waistband, the first true boxer shorts (named for their resemblance to the shorts worn by professional fighters). Scovil Manufacturing also introduced the snap fastener at this time, which became a popular addition to various kinds of undergarments.
Women of this decade brought the corset back, now called the girdle. The garment lacked the whalebone and metal supports and usually came with a brassiere (now usually called a bra) and often garters attached.
Source from : http://en.wikipedia.org/wiki
No comments:
Post a Comment