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Men's underwear, 1990s to the present

Men's underwear styles in the present day have seen a dramatic shift in style when compared to the evolution of female styles in underwear. While women's underwear continued to emphasize feminine sexuality, around the late 1980s and early 1990s; particularly in the United States, men's underwear styles began to deemphasize sexuality, in favor of baggier and looser styles. This trend also became evident in swimwear, which grew longer and looser in this period as well as all other fashions which also became consciously baggier and less form fitting.

Source from : http://en.wikipedia.org/wiki

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1970s till the present day

Woman in camisole, garters and stockings

Underwear as fashion matured in the 1970s and 1980s, and underwear advertisers forgot about comfort and durability, at least in advertising. Sex appeal became the main selling point, in swimwear as well, bringing to fruition a trend that had been building since at least the flapper era (underwear is the last barrier before nudity, and thus it acts as a sort of gatekeeper to sex).

Tank tops, an undershirt type named after the Tank suit swimwear which dates from the 1920s, have been popular warm-weather casual wear in the United States since the 1980s and are regarded as acceptable public casual dress in most locales there.

Performers in the 1980s such as Madonna and Cyndi Lauper also got into the act, often wearing undergarments on top of other clothes. Later, in the 1990s, hip hop stars would popularize a similar style, known as the Sag, which allowed loosely fitting blue jeans or shorts to droop low, exposing the underwear. In fact, in the case of Mark Wahlberg, it was his success as underwear model for Calvin Klein (pioneering in sexy exposure of male flesh) that allowed him a double launch to showbiz fame as both a white hip hop star and a respectable Hollywood hunk.

Man in boxerbriefs (Calvin Klein)

Although it was worn for decades by exotic dancers, the g-string first gained popularity in South America, particularly in Brazil, in the 1980s. It was originally a style of swimsuit made so that the back of the suit is so thin that it disappears between the buttocks. By the 1990s, the design had made its way to most of the Western World, and thong underwear became popular. Today, thong underwear is one of the fastest selling styles available among women and is even gaining some popularity among men.

In the 1990s, retailers started selling boxer briefs, which take the longer shape of boxers but maintain the tightness of briefs. Though marketed as a new design, these are actually quite similar to the bottom half of the two-part union suits worn in the 1910s.

Source from : http://en.wikipedia.org/wiki

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1950s and 1960s

Corselette of 1953

In the 1950s, underwear manufacturers began marketing printed and colored garments. What had once been a simple, white piece of clothing not to be shown in public suddenly became a fashion statement. The manufacturers also experimented with rayon and newer fabrics like dacron and nylon. By 1960, men's underwear was regularly printed in loud patterns or with images ranging from messages to cartoon characters.

Women's undergarments began to emphasize the breasts instead of the waist in the 1950s. The decade saw the introduction of the bullet bra, which featured pointed cups. The original Wonderbra and Fredericks of Hollywood's push-up bra finally hit it big in this decade as well. Meanwhile, women's panties had become even more colorful and decorative, and by the mid-Sixties were also available in two smaller, more abbreviated styles called the hip-hugger and the bikini (after the island of that name), frequently in sheer nylon fabric.

Pantyhose, also called "tights" in British English, which combined panties and hose into one garment, made their first appearance in 1959, invented by Glen Raven Mills of North Carolina. The company later introduced seamless pantyhose in 1965, spurred by the popularity of the miniskirt. By the end of this decade, the girdle had fallen out of favor as women chose sexier and lighter alternatives.^[2]

Source from : http://en.wikipedia.org/wiki

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1940s

During World War II, elastic waistbands and metal snaps gave way once again to button fasteners due to rubber and metal shortages. Undergarments were harder to find, as well, since soldiers abroad had priority to get them.

At war's end, Jockey and Hanes remained the industry leader in the United States, but Cluett, Peabody and Company would make a name for itself when it introduced a preshrinking process called Sanforization, which came to be licensed by most major manufacturers.

Meanwhile, some women readopted the corset once again, now called the waspie for the wasp-shaped waistline it gave the wearer. Many women began wearing the strapless bra, as well, which gained popularity for its ability to push the breasts up and enhance cleavage.

Source from : http://en.wikipedia.org/wiki

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1930s

A man wearing a pair of boxer shorts

Meanwhile, other modern men's underwear was largely an invention of the 1930s. On January 19, 1935, Coopers Inc. sold the world's first briefs in Chicago. The company placed a Y-shaped front and overlapping fly on knitted drawers in both short and long styles. They dubbed the design the "jockey" since it offered a degree of support that had previously only been available from the jockstrap (the company itself would later adopt the name Jockey, as well). Jockey briefs proved so popular that over 30,000 pairs were sold within three months of their introduction.

Companies began selling buttonless drawers fitted with an elastic waistband, the first true boxer shorts (named for their resemblance to the shorts worn by professional fighters). Scovil Manufacturing also introduced the snap fastener at this time, which became a popular addition to various kinds of undergarments.

Women of this decade brought the corset back, now called the girdle. The garment lacked the whalebone and metal supports and usually came with a brassiere (now usually called a bra) and often garters attached.

Source from : http://en.wikipedia.org/wiki

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1920s

corset over "step ins" and camisole,1922.

In the 1920s, manufacturers shifted emphasis from durability to comfort. Union suit ads raved about "patented" new designs that reduced the number of buttons and increased accessibility. Most of these experimental designs had to do with new ways to hold closed the crotch flap common on most union suits and drawers. A new woven cotton fabric called nainsook gained popularity in the 1920s for its durability. Retailers also began selling preshrunk undergarments.

Women's bloomers became much shorter and stockings covered the legs instead. The shorter bloomers became looser and less supportive as the boyish flapper look came into fashion. By the end of the decade, they came to be known as step-ins, very much like modern panties but with wider legs, worn for the increased flexibility they afforded.

As dancing became a favorite pastime of young flappers, the garter belt was invented to keep stockings from falling. Nevertheless, the increased sexuality of the flapper also made underwear sexier than ever before. It was the flappers who ushered in the era of lingerie.

A Russian immigrant named Ida Rosenthal further developed the brassiere in this decade when she introduced modern cup sizes in 1928 for her company, Maidenform.

Source from : http://en.wikipedia.org/wiki

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1910s

Ladies' underwear advertisement, 1913

The increase in the number of underwear manufacturers necessitated the birth of undergarment advertising. The first underwear print advertisement in the United States ran in the Saturday Evening Post in 1911 and featured oil paintings by J.C. Leyendecker of the "Kenosha Klosed Krotch". Early underwear advertisements placed emphasis on durability and comfort; fashion was never a selling point.

By the end of the 1910s, Chalmers Knitting Company split the union suit into upper and lower sections, effectively inventing the modern undershirt and drawers. Women wore lacier versions of this basic duo known as the camisole and drawers.

In 1913, a New York socialite named Mary Phelps Jacob changed women's fashion forever when she cobbled the first brassiere together by tying two handkerchiefs together with ribbon. Jacob's original intention was to cover the whalebone sticking out of her corset, which was visible through her sheer dress. Jacob began making brassieres for her family and friends, and word of mouth soon spread about the garment. By 1914, Jacob had a patent for her design and was marketing it throughout the United States. Although women had worn brassiere-like garments years past, Jacob's was the first to be successfully marketed and widely adopted.

In 1912, the United States had its first professional underwear designer. Lindsay "Layneau" Boudreaux, an immigrant from France established the short lived panty company "Layneau". Though her company closed within one year, it had a significant impact on many levels. Boudreaux showed the world that an American woman could establish and run a company, and she also caused a revolution in the underwear industry. Boudreaux is possibly the reason why up-scale underwear and panty stores exist today.

By the end of the decade, trouser-like "bloomers" (popularized by Amelia Jenks Bloomer 1818-1894 but invented by Elizabeth Smith Miller) gained popularity with the so-called Gibson girls who enjoyed more athletic pursuits such as bicycling and tennis. This new female athleticism helped push the corset out of style, as well. The other major factor in the corset's demise was the fact that metal was in short supply in much of the world during World War I. Steel-laced corsets were dropped in favor of the brassiere.

Meanwhile, the soldiers of World War I were issued button-front shorts as underwear. The buttons attached to a separate piece of cloth, or yoke, sewn to the front of the garment, and tightness of fit was adjusted by means of ties on the sides. This design proved so popular that it began to supplant the union suit in popularity by the end of the war. Garments of rayon also became widely available in the post-war period.

Source from : http://en.wikipedia.org/wiki