1940s
During World War II, elastic waistbands and metal snaps gave way once again to button fasteners due to rubber and metal shortages. Undergarments were harder to find, as well, since soldiers abroad had priority to get them.
At war's end, Jockey and Hanes remained the industry leader in the United States, but Cluett, Peabody and Company would make a name for itself when it introduced a preshrinking process called Sanforization, which came to be licensed by most major manufacturers.
Meanwhile, some women readopted the corset once again, now called the waspie for the wasp-shaped waistline it gave the wearer. Many women began wearing the strapless bra, as well, which gained popularity for its ability to push the breasts up and enhance cleavage.
Source from : http://en.wikipedia.org/wiki
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